Photographing Your Home FAQ


First things first - is this really expensive?

I start at $100, and you probably won't ever pay more than $150.  Technology has helped me cut corners on costs, and I pass the savings along. Frankly, I love shooting architecture more than anything else I can think of.  This isn't a money grab, there aren't any hidden extra charges - its just a Commercial photographer with experience that loves being behind the camera.

Are you booked months in advance?

No, because I work a lot.  But sometimes, in the summer, I can be booked out 5 or 6 days sometimes.  I've probably lost shoots because of it, but it can't be helped.  As I said, this isn't a money grab.  I don't use assistants, I don't hire second shooters for smaller homes.  If you hire me, you get me.  And I bring my A game to every house, large or small.

Why do I need professional photographs of my home?  Aren't simple snapshots good enough?

To put it bluntly, you need professional photographs because of the internet.   The way that buyers shop - for everything - has changed drastically.  They can select from several hundred items -and narrow down to 2 or 3 - in a matter of  an hour, without ever leaving their desk.  The decisions they make, whether buying a scarf or a home, are going to rest on the emotional reaction that they attach to the visual images that they see.


So, these are better than cellphone pictures?

Yes.  I pay attention to white balance, perspective, composition, and exposure in every image I take.  I deliver you the same quality of images that I would deliver to a magazine art director.  If we are going to create better images of your home, we may as well go all the way.  The images created by Lakehouse Photography will be professional, magazine-quality images that will literally jump off of the page at prospective buyers.


And this will sell my home?

No, Your home will sell for the same reasons homes always sell - price, condition, and location.  But the photographs will get the buyer off of the computer and into your driveway.  By doing that, we greatly increase the chances of selling your home.


How do you know it works?

Because we counted.  In a 12 month period recently, the homes photographed by a Professional Photographer, such as Lakehouse Photography, sold in about 1/2 the time of the average days on market, as recorded in the local Multiple Listing Service.

Are there other photographers doing this in your area?

There are,  but I consider Lakehouse Photography to be one of the best.  But, I go out and look at our local multi-list from time to time, and there are good images out there that we didn't shoot.

Honestly, I don't pay too much attention.  My sole focus is making the images I shoot the best they can be, growing personally as a photographer, and having a lot of fun along the way.  We will make your house look it's best.

So, buying a fancy camera isn't going to get me the same results?

Probably not.  I bought some really fancy cookware once.  Trust me, you should feel fortunate that you didn't have to eat the meal I cooked.


So how long will this take?

We average an hour, more or less.  Basically, we shoot until we are finished.  Every home is different, every home is unique, every home is a blank canvas.  We stay until we feel that we have captured the feel of your home.


Can I be home for this?

Sure!  We may have you hang out in the laundry room for a few minutes, but that's just part of the fun.  You can inventory your cleaning supplies.


How do I  get ready?

First, don't panic.  Your home  probably looks fine.  We always tell people to prepare as if they were getting the home ready for the most important buyer they can imagine.  Remember, this is going to be most folks's introduction to your home.  Clear away the clutter, fluff the pillows, put the trash cans around back.


Who owns the photographs?

Good question.  We do.  It's just like buying a music CD.  You get the songs to listen to forever.  But you don't own the songs - the musician does.  You can't re-record the album and start selling it on the street.  We share the pictures with you (or your agent, if one is involved) .  You can print them, post them to Facebook, keep them forever.  However, if  Southern Living Magazine wants the picture of your kitchen for a feature spread, that's where we come back into the picture.


How did you come up with the idea for this?

We didn't.  Fast food restaurants spend millions of dollars a year photographing a $4 hamburger.  They know that creating an emotional connection is critical to attracting customers.  We just figured, if it's good enough for a $4 hamburger, shouldn't it be good enough for your home?


We have a Realtor, and this is part of their service.  Why Is My Realtor Doing This?

Because they are smart, savvy business owners that have a well-defined marketing plan. They truly want to sell your house for the highest price, in the shortest amount of time. Congratulations!

Give us a call Today, You'll be glad that you did. 

Real Estate Photographer: Loren Nauth @ 440-537-1169